Professional BackgroundExecutive Producer, National Media Strategist, and The Political Fixer
With Gloria Steinem
Gloria Steinem is an American journalist and social activist. She and Shawna are shown here advocating (successfully) against an anti-choice bill in Florida.
Shawna Presley Vercher is an award-winning political media strategist and social justice advocate. She is the founder of Seven Pillar Strategies, a consulting firm she founded as crisis strategist and specialist in government & political affairs. During the pandemic she launched Reine Media and was recognized as a recipient of the COVID Hero award for her work as the Executive Producer of global social justice content.
Shawna has worked for notable figures and brands such as Fortune 100 companies, award-winning celebrities, and campaigns for President, Governor, the U.S. Senate, and the U.S. House of Representatives.
Shawna has successfully generated awareness and consensus to pass Federal and State legislation. Her passion is mobilizing people to create positive change.
Her Media Coverage
Shawna has been a political pundit for a Florida-owned network of ABC-affiliated radio stations, a national news host on America’s Radio News Network, an on-air commentator for CBS-affiliated television news stations, and a Florida Political Correspondent for Huffington Post.
Her most notable coverage includes the 2008 election of President Barack Obama, the 2011 Tucson shooting, the 2012 Republican National Convention, and ABC News special coverage of the Sandy Hook shooting. As a Democrat who grew up in a small “red” town in Texas, her coverage is known for being personable and approachable to voters from various portions of the political spectrum.
Her ability to relate to people from diverse backgrounds and penetrate news cycles typically governed by click-bait has aided campaigns in both crafting and successfully amplifying key messages that voters relate to.
With Wendell Pierce
Wendell Pierce is an American actor, businessman, and community advocate. He and Shawna are shown here in at the Democratic National Convention in Charlotte.
With Liz Cheney
Her Political Background
Shawna has worked actively in politics for over twenty years. Some of her career highlights include:
- Technology advisor to Governor Jeb Bush 2002 (win)
- Rapid Response Coordinator, Obama for President 2008 (win)
- Third-party messaging, Patrick Murphy for U.S. House 2012 (win)
- Political advocacy coordinator, Doug Jones for U.S. Senate 2017 (win)
- Union strategist, Phil Murphy for NJ Governor 2017 (win)
Shawna specializes in messaging for races flipping from red to blue and has worked directly for campaigns, for PACs (political action committees), and with key third-party organizations.
A visible and active Democrat, Shawna has deep relationships throughout the South and Northeast. Yet she has successfully helped to pass legislation and advance issues alongside Republican colleagues as needed. She is familiar with the message adaptation necessary to attract moderate, progressive, and swing voters to the table.
Her Media Content
In addition to serving the needs of her clients, Shawna has dedicated her post-2016 energy to creating social justice and voter engagement content to educate people about how they can be an effective voice for positive change.
Leveraging her relationships in the entertainment and political industries, Shawna has been the creator or producer on hundreds of different media projects viewed in over 40 countries. Even with the constraints of the pandemic, her team’s content has generated an audience reach over over 19 million people.
Shawna aids campaigns and movements looking to increase their engagement with audiences who have vast differences in how they consume media and which types of content they share.
With Chuck Todd
With Joy-Ann Reid
Joy-Ann Reid is an American journalist and television host currently on MSNBC. She and Shawna are shown here at the Say Her Name gala in New York hosted by the African American Policy Forum.
Her Media Response
In a highly visible political environment, crafting issue-based content is only the beginning. Reacting quickly and appropriately to respond to opponent attacks is also critical.
As a fixer and media strategist, Shawna has assisted with media preparation, talking points, and network amplification of messages for a number of clients. A few relevant projects include:
- Media training/response on behalf of the Parkland community following the massacre at Marjory Stoneman Douglas High & throughout committee hearings
- Crisis and legislative messaging for AMIkids, a juvenile justice nonprofit based in Florida and operating in 10 states
- Messaging and media avails for actress Phylicia Rashad during a public scandal
- Super Bowl XLIII Host Committee (Tampa 2009) coordinating ancillary events and related media coverage during the height of the recession
Building a successful movement requires a level head during crisis, the ability to shift a narrative quickly, and the empathy to prepare someone for media interviews during a vulnerable moment in their lives.