Professional Background

Executive Producer, National Media Strategist, and The Political Fixer
with Gloria Steinem

with Gloria Steinem

Gloria Steinem is an American journalist and social activist. She and Shawna are shown here advocating (successfully!) against an anti-choice bill in Florida.

Her Work

Shawna Presley Vercher is an award-winning political media strategist and social justice advocate. She is the founder of Reine Media, a firm she founded as a crisis strategist and specialist in government & political affairs. During the pandemic, she launched the film & online media divisions of Reine Media and received the COVID Hero award for her work as the Executive Producer for global social justice content.

Shawna has worked for notable figures and brands, lending her talents to Fortune 100 companies, award-winning celebrities, and campaigns for President, Governor, the U.S. Senate, and the U.S. House of Representatives.

Shawna has successfully generated the awareness and consensus required to pass Federal and State legislation. She has a passion for mobilizing people, knowing that together, we can create positive change.

Her Media Coverage

Shawna has been a political pundit for a Florida-owned network of ABC-affiliated radio stations, a national news host on America’s Radio News Network, an on-air commentator for CBS-affiliated television news stations, and a Florida Political Correspondent for the Huffington Post.

Her most notable coverage includes the 2008 election of President Barack Obama, the 2011 Tucson shooting, the 2012 Republican National Convention, and ABC News special coverage of the Sandy Hook shooting. Her coverage is recognized as personable and approachable by voters from all over the political spectrum. After all, she is a Democrat who grew up in a small, “red” town in Texas.

Shawna’s special ability to relate to people from diverse backgrounds and penetrate news cycles typically governed by click-bait has helped campaigns craft and successfully amplify key messages that voters relate to.

with Wendell Pierce

with Wendell Pierce

Wendell Pierce is an American actor, businessman, and community advocate. Here, he and Shawna connect at the Democratic National Convention in Charlotte, NC.

with Liz Cheney

with Liz Cheney

Liz Cheney is a former Congresswoman, widely known for serving as the Vice Chair of the committee investigating the Jan. 6 Capitol insurrection. She and Shawna are shown here prior to their on-air coverage of the Republican National Convention for Fox News.

Her Political Background

For over twenty years, Shawna has played an active role in U.S. politics at every level. Her career highlights include:

  • Technology advisor to Governor Jeb Bush in 2002 (win)
  • Rapid Response Coordinator, Obama for President in 2008 (win)
  • Third-party messaging, Patrick Murphy for U.S. House in 2012 (win)
  • Political advocacy coordinator, Doug Jones for U.S. Senate in 2017 (win)
  • Union strategist, Phil Murphy for NJ Governor in 2017 (win)

Shawna’s specialty is crafting messaging for races that flip seats from red to blue. She has worked directly for campaigns, political action committees (PACs), and key third-party organizations. A highly-visible and active Democrat, Shawna maintains strong relationships throughout the South and Northeast. Even as a Democrat, she has worked alongside Republican colleagues to successfully pass influential legislation and advance critical issues. Her approach is adaptive enough to attract moderate, progressive, and swing voters to the table.

Her Media Content

In addition to serving her clients’ messaging needs, Shawna has turned her post-2016 energy towards content that promotes social justice, drives voter engagement, and teaches everyday people to be effective voices for positive change.

Leveraging her relationships in the entertainment and political industries, Shawna has been the creator or producer of hundreds of different media projects, which have been viewed in over 40 countries. Even with the constraints of the pandemic, her team’s content generated an audience reach of over 19 million people.

When campaigns & movements need to boost engagement with audiences who have vast differences in how they consume media and which types of content they share, Shawna is an ideal partner. 

with Chuck Todd

with Chuck Todd

Chuck Todd is an American journalist and the current Chief Political Analyst for NBC News. Here, he and Shawna connect at a leadership conference in Florida.

with Joy-Ann Reid

with Joy-Ann Reid

Joy-Ann Reid is an American journalist and television host currently on MSNBC. She and Shawna are shown here at the Say Her Name gala in New York, hosted by the African American Policy Forum.

Her Media Response

In the highly visible political environment, crafting issue-based content is only the beginning. It’s critical that you react rapidly to attacks from your opponents, and respond appropriately.

As a fixer and media strategist, Shawna has helped clients with media preparation, talking points, and using networks to amplify messages. Relevant projects include:

  • Media training/response on behalf of the Parkland community following the massacre at Marjory Stoneman Douglas High & throughout committee hearings
  • Crisis and legislative messaging for AMIkids, a juvenile justice nonprofit based in Florida with operations in ten states
  • Messaging and media avails for actress Phylicia Rashad during a public scandal
  • Super Bowl XLIII Host Committee (Tampa, 2009), coordinating ancillary events and related media coverage during the height of the recession

Building a successful movement demands a level head during crisis, the ability to quickly shift narratives, and the empathy to prepare someone for media interviews during the most vulnerable moment of their lives. Shawna has it all.



Mailing Address
13046 Race Track Road
Suite 248
Tampa, FL 33626